+ 85% in 2 years, delivery breaks all records while pizza loses its supremacy

With 318 million visits to commercial catering, delivery has experienced a real explosion since the start of the pandemic. According to figures published by The NPD Group, it has grown by 85% between 2019 and 2021. Among the most consumed products, the burger steals first place from the pizza.

While some observers predicted a fallout from the post-reopening bellows for restaurants, delivery is doing well, even very well. Representing in 2021 nearly 318 million “visits” to commercial catering (excluding canteens) out of nearly 4 billion (i.e. 8% of total market visits), it has clearly become part of the daily life of the French to to stay. + 35% growth in activity in the 1st quarter of 2022 vs 2021, + 47% between 2020 and 2021, + 85% between 2019 and 2021 with a well-established dynamic. After having monopolized the first place of the most delivered products, representing 1 order out of 4 in 2019, it is only one out of 10 today. Not that she was unworthy! This is because it faced a veritable proliferation of product offerings delivered from burgers which took first place (with one order out of 3) boosted by partnerships between heavyweights in the segment and aggregators, to exotic dishes such as poke bowls or tacos.

The delivery circuit has matured. Fast food remains the majority and concentrates 2/3 of orders, Maria Bertoch, Foodservice Expert at The NPD Group

The man takes over

While delivery was a women’s affair two years ago with 52% of orders on their initiative, men are now the most represented at 57%. Another growing consumer profile is families, which account for 1/3 of deliveries. Their market share was 27% before the crisis. As for the average ticket for a delivery, it stood at €7.8 per person last year, varying between + 5 and 10% vs 2019. Inflation has something to do with it, specifies The NPD Group, as does the product mix ordered. Pizzas, which were heavily promoted by promotions and special offers, are being replaced by more expensive products such as burgers. Market competition has increased sharply and operational excellence will allow the best to take control. “Delivery time remains a determining factor for delivery operators, with artificial intelligence now playing an essential role”, adds Maria Bertoch, who will give a full update on the market, during the Snacking Congress which is being held on June 7, in Paris.

Photo Deliveroo;

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