Last week, we learned through a report from Kotaku that Electronic Arts had been in discussion for several months to be bought out or merged with a large Tech group. According to initial information, an initial negotiation failed with NBCUniversal. Since then, three giants would be on the file with Apple, Disney or Amazon.
Today, new twist. Apple would be the best placed in the case and could start the takeover process soon.
Apple, soon to own EA?
Could Electronic Arts soon belong to Apple? According to 9to5Mac, it is in any case on the right track since the Cupertino company would be the best placed in the case.
According to the media, in reaction to the first elements revealed by the Puck site, Apple would be the preferred option by Electronic Arts for a takeover or a merger in order to preserve its CEO Andrew Wilson at the head of the company. Several elements could weigh in the balance, such as the fact that Apple is already well established in the video game industry with its Apple Arcade service allowing you to play hundreds of titles on iOS, macOS and tvOS. Moreover, the creation of Electronic Arts in 1982 is linked to Apple. Indeed, EA was founded by Trip Hawkins, the former director of strategy and marketing of Apple.
For their part, the two companies have not yet commented on these rumors. John Reseburg, spokesman for Electronic Arts, said the company would not make any statement about the “merger and acquisition rumors and speculation”. He also added: “We are proud to operate from a position of strength and growth, with a portfolio of incredible games, built around powerful IP, created by incredibly talented teams and a network of over half a billion players. We see a very bright future ahead of us.”.
According to many rumors of corridors, Electronic Arts would be eager to find an agreement. Chances are we will have new information very soon.