Apple launched in a race against time to release the iPhone 14 at the start of the school year

The preparation of the new range of iPhone would not go as planned. At least one of the iPhone 14s would have been delayed and Apple’s subcontractors must now work hard to make a back-to-school launch possible.

According to Nikkei Asia which provides a detailed account of the situation, Apple was caught off guard by recent industrial setbacks in China. While the health crisis seemed to be easing, the rebound in Covid-19 contamination and the extremely strict measures taken in the process significantly disrupted the planned logistics.

Image Apple / MacGeneration

Currently, the four iPhone 14 would be at the stage ofengineering verification test (EVT), the development phase during which suppliers notably establish the product manufacturing process. However, one of the four models is about three weeks behind the initial schedule, according to Nikkei Asia which does not specify which iPhone 14 it is precisely. Normally, the EVT stage is completed before the end of June. Then follows the verification stage in July and August, then the start of mass production at the end of August or the beginning of September.

“If the development process picks up speed and moves to the next level around late June or early July, it should still be possible to meet the mass production deadline of early September.”, says a source familiar with the matter. But this schedule is obviously hanging by a thread, new adventures should not occur.

In the event of an unrecoverable delay on a model, it will not necessarily be the entire range of iPhone 14 which will be marketed later than expected. If the four iPhone 13s were released simultaneously last year at the end of September, the iPhone 12s had been launched in two stages (and later than usual): 12 and 12 Pro on October 23, 2020 then 12 mini and 12 Pro Max on November 13.

.

Leave a Comment