(ETX Daily Up) – Waste, comfort, and personalization: new technologies today allow the fashion and footwear industries to reinvent themselves to offer the public tailor-made experiences in line with their concerns. Maison Felger pushes the experience even further by combining French craftsmanship and 3D technology, in order to create shoes adapted to the morphology of customers, as well as to their lifestyle and walking habits.
How many times have you succumbed to buying a pair of shoes on impulse, not knowing if they would suit your daily habits? A situation that not only generates frustration – what’s worse than a crush that doesn’t materialize? – but also an obvious mess. And if the second hand makes it possible today to overcome this type of failure, it is not the remedy for everything. This is why Maison Felger, a French luxury brand, whose manufacturing workshop is nestled in Brittany, has chosen to invest in new technologies to offer shoes that are perfectly suited to the feet of its customers.
“The story of Maison Felger begins when its founders Maria and Cyril Karunagaran realize that finding the right shoe is more difficult than you might imagine. Today, a majority of people buy a pair of shoes based on only on a feeling of comfort experienced during a few minutes of fitting. Without being able to ensure that they really suit them”, presents the luxury brand.
From measurement to final adjustments
The idea is simple. It involves using 3D technology to make custom shoes, in other words not only adapted to the morphology of each customer, but also to their perception of comfort, their lifestyle, and their walking habits. The goal is to design shoes that stand the test of time, without any constraints. Something made possible through the use of a 3D scanner. In five steps, the luxury house manages to create a kind of ideal pair of shoes, thought out and designed for its future buyer, without cutting corners on the French know-how which is – also – the reputation of the brand.
From the first appointment, the client goes to the 3D scanner to take precise measurements of each foot so that they are sent to the manufacturing workshop in Brittany for the production of a first custom-made shape by printing. 3D. Then Maison Felger’s experts take the time to gather information on his lifestyle and walking habits, his tastes, or even the specifics of his feet, to arrive as closely as possible at a pair of shoes that looks like him. It is then time for the final adjustments via the test prototype, then for the choice of model, color, material, or even patterns, before the shoes go to be made for a few weeks. It’s all over!
For the moment, and because it is a luxury house that relies on French craftsmanship, this operation has a cost that is not accessible to everyone, with the first models offered from 1,650 euros . But the use of such technology could become more widespread in the months and years to come, allowing the public to experience tailor-made products at a lower cost.
3D printing for sustainability
If Maison Felger uses 3D technology to offer a tailor-made experience to its customers, it is also a question of fighting against overproduction and waste. More and more brands are taking an interest in 3D printing, for example, to design models on demand, reducing water and energy consumption, and betting on fully recyclable shoes. In fall 2021, Heron Preston innovated with 3D printed shoes, in partnership with Zellerfeld. A beta launch, of course, which already promised infinite recycling of each pair.
But it is the American company Hilos which seems to have made the most progress on the subject, since it currently offers no less than four models using 3D printing. Not content with reducing its environmental footprint, the brand also takes the opportunity to make tailor-made since 3D printing allows it to offer sizes adapted to everyone.
In another register, the British brand Pip & Henry has just received an endowment to design the first stretch shoe which grows at the same rate as children’s feet, with a view there also to reducing waste and waste, which are particularly polluting for the planet. . Regardless of the purpose or use, new technologies have indeed begun to revolutionize our wardrobe for more sustainable and personalized fashion.