Among the anhydrous solutions freed from water to better dispense with single-use packaging, powders are gaining ground. Laurie Mias, creator of the Mono Skincare brandpreferred a compressed version that is still unheard of on the market for its cosmetic care products.
Natural formulas and refillable packs
” I wanted a practical solution. The powder can absorb moisture, is difficult to dose, so I went with the idea of the tablet which did not exist in cosmetics “, she explains.
A project designed around an effectively unexplored galenic that it took two years to develop in collaboration with a laboratory located in Belgium. The patents filed today enable it to share the solution as its own brand with other players in the market. ” In skincare, it’s really revolutionary, nobody has done it before, even internationally. I hope others will follow “says the founder.
The Mono skincare range consists of 14 references — make-up remover, face cleanser, toner, day cream, serum, deodorant, body mist — with 100% natural formulas, with renewable and traceable ingredients, sourced in Europe. They are suitable for pregnant women, children and hypersensitive skin. One tablet produces 50 ml of solution. Once the water is added, the product is constituted after thirty minutes and can be stored for up to six months. The undiluted tablet can be stored for 12 months (24-month storage tests are in progress).
” We have designed each product with a very specific promise, a great concern for efficiency, we can also see the results after four days, always around the microbiome by integrating prebiotics that will nourish the flora, and we have done be careful to respect the concentration levels from which the ingredients really have an effect “says Laurie Mias.
The packaging is made of recyclable and/or recycled material, glass, wood, aluminum. Each bottle is infinitely refillable.
Successful first launch
The website of online sales launched last January in French has seen a majority of first encouraging feedback around this new form of beauty. ” More than 40% of customers have already recommended their tablets. The comments are super positive,” notes the designer. “We wanted a very inclusive range. There are many men among our clients and this also affects all ages. The innovative side appeals to the youngest and the cutting-edge care side, in particular with the anti-aging formulas, allows us to reach a clientele aged 50 and over. In terms of price, we are affordable, around 30 euros, for this very qualitative report. Then you just have to buy the refill “, she adds.
The brand has already confirmed its presence at Sephora Hong Kong and Singapore in the next six months, and should materialize with various major brands in the United States, the United Kingdom, Australia and of course in France.