Home meal delivery in the first quarter of 2022 increased by 35%. Despite the complete and unrestricted reopening of restaurants, the French continue to be fully delivered.
Meal delivery represents the equivalent of 318 million restaurant visits in 2021
The pandemic had favored the development of meal delivery, but the phenomenon continues. Between 2020 and 2021, home delivery had already jumped by 47%. If we look over two years, from 2019 to 2021, the increase was even 85%. The following continues to grow. On May 25, the firm NPD Group, a specialist in market research, unveiled the figures for the first quarter. From January to March 2022, there were 35% more orders than from January to March 2021. It is all the more surprising that at the start of 2022, there was no confinement, no covers -fire, restrictions that forced us to eat on the terrace or the obligation to wear a mask when we get up to go to the toilet. So it was a quarter like before, for restaurants. However, the French have been delivered even more than a year ago.
There are then some changes. Women who were slightly more numerous, 52%, to place orders in 2019, are now overtaken by men, 57%, who rush to order. It’s not just students or young working people, alone in their small studio, who get good food delivered. In fact, families represent a third of orders, while only 27% of large households ordered before the pandemic. Meal delivery represents the equivalent of 318 million restaurant visits in 2021. That sounds huge, but it’s only 8% of total restaurant market visits. There are therefore 12 times more traditional customers. The French like to have lunch or dinner at the restaurant, and they do it without moderation.
The hamburger dethrones the pizza and becomes the most ordered dish
Besides, we know what the French ordered the most. Historically, it was obviously pizza because long before all meal delivery applications, we ordered directly from Pizza Hut, Domino’s or Speed Rabbit. It was 1 order out of 4 in 2019 but it is only one out of 10 in 2021. Pizza therefore loses its first place. Indeed, Italy is dethroned by the United States. At the top of the podium, we now find the burger. The American sandwich represents 1 in 3 orders. There is also rising competition from poke bowls and tacos. More surprisingly, the average ticket is very low. Even if it is increasing, 5 to 10% more than 2 years ago, it is only 7.80 euros per person.
We will then end with a reflection in the form of regret. We order more and more for a meal between 7 and 10 euros. 84,000 meal deliverers swarm, on bicycles or scooters, every day in the streets of major cities. Besides that, restaurants lack nearly 200,000 employees, if we include the hotel industry. This is also worrying about the quality of the reception of holidaymakers this summer. Remember that if in restaurants the work is often sporty, there is a good chance of obtaining a permanent contract. In addition, the sector has just signed an average salary increase of 16%, and this does not exist in any other sector.
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