To avoid the departure of its employees, Apple increases their salaries by 45%

Apple plans to raise the salaries of its employees in the United States, reports Reuters. Earnings for Apple brand employees will rise to $22 an hour – a 45% increase from 2018. Apple also plans to increase starting salaries for its employees in the United States. This increase will take effect from July.

In a press release, an Apple spokesperson justified this decision, saying that through this gesture, the group intended “to support and retain the best team members in the world” who allow the brand to apple “to offer the best and most innovative products and services”.

With a record number of American employees who left their jobs last March (4.53 million precisely), Apple intends to protect itself from the “Great Resignation“, the mass resignation of low-level commercial employees faced with unenvious wages and working conditions. The company is not immune to the phenomenon of “the great resignation” which has shaken the United States since the pandemic.

Wage increases to counter a unionization movement?

This decision comes at a time when Apple is facing a unionization campaign by some of its employees. Last April 20, employees of an Atlanta store officially demanded the organization of a vote for the creation of a union. Backed by the communications industry union CWA, a group of employees have organized themselves as the Apple Retail Union and filed a case with the country’s labor law agency

If the organization of the ballot is validated and the majority of voters agree to be represented by Apple Retail Union, it would be the first union created within a store of the IT group in the United States. Initiatives, still at the preliminary stage, have been launched in other stores, such as the one located in the legendary Grand Central station in New York.

Unionization campaigns are worrying the large American multinationals, which are struggling to stop this movement, as reported by BFMTV, this Friday, May 27. Just recently, Apple’s human resources director, Deirdre O’Brien, shared a video with more than 60,000 American employees of the group to try to convince them that unionization is not a good idea. The American coffee giant Starbucks has also recently announced substantial wage increases, but only for its non-unionized employees.

Leave a Comment